MEET is an event venue in Las Vegas that’s unlike others. Fully customizable, it offers endless opportunities for both corporate and social events. This project is a proposed idea on how to better guide event planners through the MEET site.
Project Timeframe: 2 hours
Tools Used: Figma
MEET divides its primary event types (and its website) into two main categories: corporate and social. Currently, the site’s home page is laid out in a two-column format that showcases “corporate” content on the left and “social” content on the right.
However, this particular design goes against established web-scanning patterns, specifically the F-shape (as outlined by Nielsen Norman Group’s timeless 1997 study).
Further complicating the design is a lack of clear headers and text indicating that “corporate” and “social” content remain on the left and right respectively as the user scrolls down the home page. And the site’s responsive mobile version compounds this issue when the right-side “social” content blocks floated beneath the left-side “corporate” ones.
Proposed Splash Page
In order to place users on the right path from the beginning of their journey on the MEET site, I developed a splash page that specifically asks what they were looking for.
The minimal splash page contains MEET’s logo for branding, their tagline as a typographical element in the center of the page, a background image of the building’s exterior, and a simple question.
And since events should be fun, I changed the language (as it pertains to MEET’s two main categories) from “corporate” and “social” to the more light-hearted “business” and “pleasure”.
After making their selection on the splash page, users will navigate to pages on the site dedicated to their decision and will not be subjected to distracting, unnecessary information.