Role: Editor, Art/Video Direction
Project timeframe: 2 months
Skills used: Research, Storyboarding, Script writing
Ascend With Argo (AWA) is a program designed to help early-career professionals get ahead in insurance. In order to boost participation, I helped develop a promotional video for a paid social campaign and the AWA landing page.
The video addresses the insurance industry’s enormity and showcases the resources AWA relies on to help new insurance professionals carve out a meaningful career.
The client wanted a paid awareness campaign to drive registration for the AWA program. Our strategy team identified LinkedIn as the best performing channel for our client’s message. I created social copy for the post, which ran the entire month of December.