Skills used: Research, Writing, Content management, Web design
Argo Group’s Ascend With Argo program empowers emerging insurance professionals through educational webinars, continuing education scholarships, mentor programs, and more.
But the program had difficulty sharing those resources with its members. Their original landing page was underwhelming and served mostly as a repository for webinars on demand.
Here’s how I helped them create a comprehensive toolkit of their offerings and information.
Working with the client, I sourced all the resources they had to offer. I organized them into three content pillars:
Information for brand new insurance professionals looking to develop a firm understanding of the industry.
Sharpening Your Skills
Tools and techniques for those who want to refine their insurance knowledge or steer their careers in a specific direction.
Building Your Career
Leadership opportunities for those looking to enter a management track or further an existing one.